Introducing the
Our Goal: Generate five times the economic impact
About the Fund
Who This Is For
The PledgeLA Founders Fund was created to directly address the systemic barriers that Black and Latinx entrepreneurs face when seeking capital for their companies. We help founders with demonstrated traction increase recurring revenue, find follow-on capital, and build community with their peers.
Eligibility
- For-profit businesses in Los Angeles County – we cannot accept applications from non-profits.
- Industry agnostic – open to innovative businesses from all verticals that are ready to scale.
- At least one founder or co-founder identifies as Black and/or Latinx.
- Less than $250k raised from external sources prior to applying.
Top Applicants
- Show evidence of a strong team, product/service, market opportunity, and traction.
- Describe ways they can create jobs or other opportunities for the local community.
Map of Founders
Visit Founders Store Fronts
AMP Beauty LA
AMP Beauty LA (2022 Alum) is a tech-forward destination on a mission to redefine the beauty culture of all textures and all shades.
Address: 225 W 8th St, Los Angeles, CA 90014
Babes of Wellness
2022 Cohort
About the Business: Babes of Wellness is an all-women’s wellness studio that provides a safe space for women to cultivate a holistic approach to wellness through fitness, mindfulness, and community.
Address: Rancho Tech Center, 855 W Victoria St Unit D, Compton, CA 90220
Coffee Del Mundo
2021 Cohort
About the Business: Coffee Del Mundo is a Black & Afro-Latino owned vertically integrated specialty coffee company based in South Los Angeles.
Address: 7414 S Vermont Ave, Los Angeles, CA 90044
Compton Health Bar
2022 Cohort
About the Business: Compton Health Bar is a health and wellness community space in the city of Compton focused on making herbal remedies and ancestral holistic healing practices accessible to our community.
Address: 1828 Rosecrans Ave, Compton, CA 90221
Fun-Diggity Funnel Cakes
2021 Cohort
About the Business: Fun-Diggity specializes in gourmet Funnel-cakes made affordable and accessible all year round.
Address: 2807 N Dalhart Ave, Compton CA 90222
GTLA Apparel
2021 Cohort
About the Business: GTLA Apparel Development is an all-phase apparel manufacturer, capable of taking fashion designs from concept to completion.
Address: 3780 S Main St, Los Angeles, CA 90007
La Create Space
2021 Cohort
About the Business: La Create Space is a creative coworking, production, and meeting space located in the heart of Inglewood, CA.
Address: 401 E Hillcrest Blvd I, Inglewood, CA, 90301
Reparations Club
2021 Cohort
About the Business: Reparations Club is a retail + community space curated by Blackness, POC, and a few good allies in LA - radicalizing retail through community and creativity.
Address: 3054 S Victoria Ave, Los Angeles, CA 90016
Saints
2022 Cohort
About the Business: Saints is more than just a boutique, a barbershop, or a gallery — Saints is a community of creators with purpose, a community of good people.
Address: 12796 Washington Blvd, Los Angeles, CA 90066
SÜPRMARKT
2021 Cohort
About the Business: SÜPRMARKT is a low-cost organic grocery, making it easy and affordable to eat well in South LA's food deserts.
Address: 3526 W Slauson Ave, Los Angeles, CA 90043
Tepito Coffee & Tea House
2022 Cohort
About the Business: Tepito Coffee is a purpose-driven lifestyle brand that intentionally builds bridges between Mexico and the United States, one origin, one person, and one coffee at a time.
Address: 695 E Colorado Blvd, Pasadena, CA 91101
The Tree Yoga Cooperative
2022 Cohort
About the Business: The Tree Yoga Cooperative is a Black and Latinx-owned yoga school and wellness hub in South Los Angeles.
Address: 918 E 60th St STE B, Los Angeles, CA 90001
Info Sessions
2023 Cohort
Previous
2021-22 Cohorts
Learn more about our alumni cohorts and the program’s impact on their businesses.
Next
2023 Program Timeline
Application Opens
Info Session #1 @ 6pm PST
Info Session #2 @ 1pm PST
Application Closes @ 5pm PST
Interviews
Cohort Selected & Notified
Program Kick Off
Program Ends
For Applicants
Complete this short form to receive the latest updates about the 2023 application process and program.
Support the Fund
Make a tax-deductible donation in support of the fund by clicking the button below. 100% of your donation will go directly to Black & Latinx businesses selected for the program.
For sponsorship information, contact: [email protected].
Stay Connected
Fund Sponsors
Lead Partners — $100,000+
Core Partners — $50,000+
Series “B” Backers – $5,000+
Program Partners
Frequently Asked Questions
This program is intended for Black and Latinx entrepreneurs that have faced gaps in access to capital. While applications are welcome from every LA County community, we may give additional consideration to businesses operating in economically disadvantaged communities.
The economic impacts of COVID-19 have had a disproportionate impact on Black and Latinx communities, already facing generations of systemic under-investment. In LA, only 8% of venture capital investments go to Latinx founders, and only 12% go to Black founders. In our nation’s largest county with such a wealth of diverse talent, we know we can do better.
The PledgeLA + Grid110 2022 Cohort training will run from July 7 to September 29, 2022. Weekly meetings will take place on either Wednesday mornings or Thursday evenings, depending on the specific needs of the final cohort. At this time, we are planning to host training sessions virtually. We’ll update this as the safety recommendations for COVID-19 continue to evolve.
Each week of training consists of 2 hours of facilitated sessions (required), plus additional time for office hours (highly recommended). This makes for a weekly commitment of about 2-4 hours. Like anything, you get what you put in. This program is designed to allow you to focus on running the day to day operations of your business, while layering in support where needed to help you meet key milestones.
With the exception of non-profit organizations, we welcome applications from any field, sector, or industry. Knowledge and skills taught and reviewed during the program are applicable and transferable to ideas from all sectors & industries. While most businesses are tech enabled and we look for innovative ideas, you do not necessarily need to be a “tech company” to be considered. We’re open to companies across a wide range of products/services: SaaS, mobile apps, e-commerce, CPG, food, social enterprises, fashion, B2B software, health/wellness, AI, sports, beauty.
We do look for companies that have at least an MVP (an early product that customers can use) with evidence of traction (users, revenue, or funding). Additionally, companies should not have raised more than $250,000 from any source prior to applying. The majority of companies selected for the program will be live with their product or service, but we will make exceptions for promising products/ founders. The founder/co-founders should be prepared to work full time on their venture.
Mentors and advisors come from PledgeLA’s network of tech companies and venture capital firms. Each company will be matched with mentors relevant to their specific needs.
Because this program is focused on founders, only the founder and one additional co-founder are invited to participate in the weekly cohort programming. If your team has more than two members, please contact [email protected] for more information.
Contact us with any other questions at [email protected].