AnnenbergTech and PledgeLA were excited to support the Boyle Heights launch event of LA Collab earlier this year, a new collective impact group focusing on accelerating Latino visibility and authentic representation in the entertainment and media space. Latino representation in entertainment has declined by 50% in the past decade from 6% to 3% and LA Collab believes the solution to this crisis is in collective impact and true allies. Their initial partners include: Annenberg Foundation, Endeavor Content, Warner Media, Amazon Studios, and Delta Airlines.