The best ideas have never been bound by zip codes. But access to the capital needed to scale them is not equal — especially for Black and Latinx entrepreneurs.

Introducing the

Our Goal: Generate five times the economic impact

in jobs, capital, and revenue for every dollar we raise. After a successful pilot program in South LA, we’re expanding access to Black & Latinx entrepreneurs across LA County.

About the Fund

Who This Is For

The PledgeLA Founders Fund was created to directly address the systemic barriers that Black and Latinx entrepreneurs face when seeking capital for their companies. We help founders with demonstrated traction increase recurring revenue, find follow-on capital, and build community with their peers.


  • For-profit businesses in Los Angeles County – we cannot accept applications from non-profits.

  • Industry agnostic – open to innovative businesses from all verticals that are ready to scale.

  • At least one founder or co-founder identifies as Black and/or Latinx.

  • Less than $250k raised from external sources prior to applying.

Top Applicants

  • Show evidence of a strong team, product/service, market opportunity, and traction.

  • Describe ways they can create jobs or other opportunities for the local community.

Map of Founders

Visit Founders Store Fronts

AMP Beauty LA
AMP Beauty LA (2022 Alum) is a tech-forward destination on a mission to redefine the beauty culture of all textures and all shades.
Address: 225 W 8th St, Los Angeles, CA 90014
Babes of Wellness


2022 Cohort

About the Business: Babes of Wellness is an all-women’s wellness studio that provides a safe space for women to cultivate a holistic approach to wellness through fitness, mindfulness, and community.

Address: Rancho Tech Center, 855 W Victoria St Unit D, Compton, CA 90220

Coffee Del Mundo


2021 Cohort

About the Business: Coffee Del Mundo is a Black & Afro-Latino owned vertically integrated specialty coffee company based in South Los Angeles.

Address: 7414 S Vermont Ave, Los Angeles, CA 90044

Compton Health Bar


2022 Cohort

About the Business: Compton Health Bar is a health and wellness community space in the city of Compton focused on making herbal remedies and ancestral holistic healing practices accessible to our community.

Address: 1828 Rosecrans Ave, Compton, CA 90221

Fun-Diggity Funnel Cakes


2021 Cohort

About the Business: Fun-Diggity specializes in gourmet Funnel-cakes made affordable and accessible all year round.

Address: 2807 N Dalhart Ave, Compton CA 90222

GTLA Apparel


2021 Cohort

About the Business: GTLA Apparel Development is an all-phase apparel manufacturer, capable of taking fashion designs from concept to completion.

Address: 3780 S Main St, Los Angeles, CA 90007

La Create Space


2021 Cohort

About the Business: La Create Space is a creative coworking, production, and meeting space located in the heart of Inglewood, CA.

Address: 401 E Hillcrest Blvd I, Inglewood, CA, 90301

Reparations Club


2021 Cohort

About the Business: Reparations Club is a retail + community space curated by Blackness, POC, and a few good allies in LA - radicalizing retail through community and creativity.

Address: 3054 S Victoria Ave, Los Angeles, CA 90016



2022 Cohort

About the Business: Saints is more than just a boutique, a barbershop, or a gallery — Saints is a community of creators with purpose, a community of good people.

Address: 12796 Washington Blvd, Los Angeles, CA 90066



2021 Cohort

About the Business: SÜPRMARKT is a low-cost organic grocery, making it easy and affordable to eat well in South LA's food deserts.

Address: 3526 W Slauson Ave, Los Angeles, CA 90043

Tepito Coffee & Tea House


2022 Cohort

About the Business: Tepito Coffee is a purpose-driven lifestyle brand that intentionally builds bridges between Mexico and the United States, one origin, one person, and one coffee at a time.

Address: 695 E Colorado Blvd, Pasadena, CA 91101

The Tree Yoga Cooperative


2022 Cohort

About the Business: The Tree Yoga Cooperative is a Black and Latinx-owned yoga school and wellness hub in South Los Angeles.

Address: 918 E 60th St STE B, Los Angeles, CA 90001

Info Sessions

2023 Cohort

We’re thrilled to announce the 19 companies selected for our 2023 Cohort! We received nearly 350 applications from all across Los Angeles county. Among the 19 companies selected, 68% have a founder that identifies as a woman, and 16% identify as LGBTQIA+.


2021-22 Cohorts

Learn more about our alumni cohorts and the program’s impact on their businesses.


2023 Program Timeline

May 15

Application Opens

May 15
May 23

Info Session #1          @ 6pm PST

May 23
June 1

Info Session #2          @ 1pm PST

June 1
June 11

Application Closes @ 5pm PST

June 11



Cohort Selected & Notified

Week of August 28

Program Kick Off

Week of August 28
Week of November 27

Program Ends

Week of November 27

For Applicants

Complete this short form to receive the latest updates about the 2023 application process and program.

Support the Fund

Make a tax-deductible donation in support of the fund by clicking the button below. 100% of your donation will go directly to Black & Latinx businesses selected for the program.

For sponsorship information, contact: [email protected].

Stay Connected

Hear updates about the 2022 cohort and more by following us on LinkedIn and Instagram.

Fund Sponsors

Lead Partners — $100,000+

Core Partners — $50,000+

Series “B” Backers – $5,000+

Program Partners

Frequently Asked Questions

This program is intended for Black and Latinx entrepreneurs that have faced gaps in access to capital. While applications are welcome from every LA County community, we may give additional consideration to businesses operating in economically disadvantaged communities.

The economic impacts of COVID-19 have had a disproportionate impact on Black and Latinx communities, already facing generations of systemic under-investment. In LA, only 8% of venture capital investments go to Latinx founders, and only 12% go to Black founders. In our nation’s largest county with such a wealth of diverse talent, we know we can do better.

The PledgeLA + Grid110 2022 Cohort training will run from July 7 to September 29, 2022. Weekly meetings will take place on either Wednesday mornings or Thursday evenings, depending on the specific needs of the final cohort. At this time, we are planning to host training sessions virtually. We’ll update this as the safety recommendations for COVID-19 continue to evolve.

Each week of training consists of 2 hours of facilitated sessions (required), plus additional time for office hours (highly recommended). This makes for a weekly commitment of about 2-4 hours. Like anything, you get what you put in. This program is designed to allow you to focus on running the day to day operations of your business, while layering in support where needed to help you meet key milestones.

With the exception of non-profit organizations, we welcome applications from any field, sector, or industry. Knowledge and skills taught and reviewed during the program are applicable and transferable to ideas from all sectors & industries. While most businesses are tech enabled and we look for innovative ideas, you do not necessarily need to be a “tech company” to be considered. We’re open to companies across a wide range of products/services: SaaS, mobile apps, e-commerce, CPG, food, social enterprises, fashion, B2B software, health/wellness, AI, sports, beauty.

We do look for companies that have at least an MVP (an early product that customers can use) with evidence of traction (users, revenue, or funding). Additionally, companies should not have raised more than $250,000 from any source prior to applying. The majority of companies selected for the program will be live with their product or service, but we will make exceptions for promising products/ founders. The founder/co-founders should be prepared to work full time on their venture.

Mentors and advisors come from PledgeLA’s network of tech companies and venture capital firms. Each company will be matched with mentors relevant to their specific needs.

Because this program is focused on founders, only the founder and one additional co-founder are invited to participate in the weekly cohort programming. If your team has more than two members, please contact [email protected] for more information.

Contact us with any other questions at [email protected].